有人说,数字将会改变一切。我们曾经对此将信将疑。有人说,互联网带来的数字传播,会让广告告别旧的时代,我们依然不置可否,等待观望。这样的广告公司与广告从业人员太多了。然而,变化确实在发生,并且变化的趋势不可阻挡。数字作为一种公共介质的运用,打通了人与人、人与媒体、人与品牌乃至人与社会的墙,同时打通媒体与媒体、行业与行业甚至国与国之间的墙,当然也打通了品牌周围的墙。单向传播与灌输的时代成为过去时。孤立与单一的价值发现与认知方式同 Some say that numbers will change everything. We have been skeptical of this. Some people say that the digital communications brought by the Internet will make advertisements bid farewell to the old times, and we are still indifferent to wait and see. There are too many such advertising agencies and advertisers. However, change is indeed happening, and the trend of change is irresistible. The use of numbers as a medium of public affairs has opened up the walls of people and people, people and media, people and brands, and even people and society. At the same time, the opening up of the media and media, industries and industries and even the wall between countries, of course, Wall around the brand. The era of one-way communication and indoctrination has become a thing of the past. Isolated and single value discovery and cognitive approach