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随着社会的高速发展,广告信息量的不断增加,版面设计现在已经成为一个全球性的视觉传播的语言。但在繁杂、喧嚣、现代的色彩信息冲击下,色彩的泛滥造成了人们心中无形的压力,同时也给生活在都市里的我们增加了视觉和心理上的疲劳,从而减弱了对信息的有利传达。因此那些简单的、明了的、高度概括的黑白世界空间——留白,便更加吸引人们的眼球,使人们接受。版式设计中运用留白的概念,方便于读者的阅读,使画面更具有艺术的美感。本文讨论了留白技法在版式设计中所起到的作用,指出其对版式设计旧有模式的突破和创新,从而提高书籍的品味与格调。
With the rapid development of society and the increasing amount of advertisement information, the layout design has now become a global language of visual communication. However, under the impact of complicated, noisy and modern color information, the flood of colors has caused invisible pressure on people’s minds and also increased the visual and psychological fatigue to us living in the metropolitan area, thus weakening the favorable communication of information . Therefore, those simple, clear, highly summarized space in black and white - blank, it is more attractive to people’s attention, so that people accept. Layout design using the concept of blank, easy to read the reader to make the picture more artistic beauty. This article discusses the role of the technique of blankness in typographic design, pointing out its breakthroughs and innovations in the old pattern of typographic design, thereby enhancing the taste and style of books.