基于工作过程的职教教育理念,创设有效学习情境是基础,案例是形式多样的教学情境创设载体其中之一。从中职营销课程教学特点出发,以案例为情境的案例教学法被广泛使用。因此案例选择是否恰当,直接影响教学效果和质量。文章以中职营销课程为例,在分析当前案例选择存在的问题基础上,阐述了基于工作过程导向的案例选择的标准和策略。 Based on the vocational education concept of work process, creating an effective learning situation is the basis. Cases are one of the carriers for the creation of a variety of teaching situations. Starting from the teaching characteristics of the marketing curriculum in secondary vocational schools, case teaching methods based on case studies are widely used. Therefore, whether the choice of the case is appropriate directly affects the teaching effect and quality. Taking the middle vocational marketing course as an example, the article elaborates the standards and strategies of case selection based on work process orientation based on the analysis of the problems existing in the current case selection.