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近年来,直销业以独特的优势和魅力在全球取得了令人瞩目的成绩。目前,全世界有125个国家和地区有直销公司在运营,据世界直销协会最近的一份统计表明,1995年全球直销总额达750亿美元,世界范围内有2100万人的从业人员开展直销事业。作为一种无店铺销售方式,直销,已经成为西方商业社会中活跃市场、促进流通的不可缺少因素和一种世界性、跨国性的商业活动。
In recent years, the direct selling industry has made remarkable achievements globally with its unique advantages and attractive features. At present, 125 countries and regions have direct sales companies in operation. According to a recent statistics released by the World Direct Marketing Association, direct sales in the world amounted to 75 billion U.S. dollars in 1995, and 21 million people in the world engaged in direct sales . As a non-shop selling way, direct selling has become an indispensable factor in the active market and promotion of circulation in Western commercial society and a worldwide and transnational commercial activity.