长期以来,我国媒体尤其是传统媒体的管理重点都放在采编、经营与生产上,行政大多是扮演办事员、服务员和配合员的角色,发挥的效能相对有限。随着传媒业市场化程度的不断提高和媒体格局的新变化,媒体对行政管理的理解有了很大变化。近几年来,南方报业传媒集团在快速发展中产生并实践了一系列行政新思维,通过 For a long time, the management of the media in our country, especially the traditional media, has focused on editing, management and production. Most of the administration plays the role of clerks, attendants and associates, and their performance is relatively limited. With the increasing degree of marketization of the media industry and the new changes in the media landscape, there has been a great change in the media’s understanding of administration. In recent years, Southern Newspaper Media Group has produced and practiced a series of new administrative thinking in the rapid development through