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自驾车旅游是随着汽车消费热潮的出现而产生的一种全新的旅游形式。随着江苏居民收入的增加、汽车产业的发展以及道路建设普及,江苏自驾车旅游迅速发展起来,催生了巨大的自驾车旅游市场。本文对江苏自驾车旅游市场进行ASEB栅格分析,在此基础上提出了江苏自驾车旅游市场开发对策。
Self-driving travel is a brand-new form of tourism that comes with the advent of automobile consumption craze. With the increase of income of Jiangsu residents, the development of automobile industry and the popularization of road construction, Jiangsu self-driving tourism developed rapidly, which gave birth to a huge self-driving tourism market. In this paper, ASEB grid analysis of self-driving tourism market in Jiangsu Province, on this basis, proposed Jiangsu self-driving tourism market development countermeasures.