论文部分内容阅读
在建立社会主义市场经济的过程中,中国嘉陵工业股份有限公司(集团)在经历了“三起三落”的市场考验,总结了十几年营销工作经验的基础上,又一次调整了营销策略,确立了“加强‘四位一体’(改革营销体制——实现经销集团化;注重市场信息——依据市场需求指导生产经营;强化售后服务——搞好维修和提高服务质量;扩大企业声誉——导入CI工程优化企业形象)的营销体系建设”的新战略,以适应摩托车市场的新变化。无情的市场竞争机制,迫使我们重新认识营销环节在企业运作中的重要地位和作用,要求我们以战略眼光来认识建立厂商
In the process of establishing a socialist market economy, China Jialing Industrial Co., Ltd. (group) has experienced the market test of “three ups and downs,” and summed up the marketing work experience of more than ten years and adjusted it again. Marketing strategy has established the “strengthening of the ’four in one’ (reform marketing system - to achieve distribution grouping; focus on market information - guide production operations based on market demand; strengthen after-sales service - improve maintenance and improve service quality; expand Corporate reputation - the introduction of the CI system to optimize the corporate image of the marketing system " new strategy to adapt to the new changes in the motorcycle market. The relentless market competition mechanism forced us to re-understand the important position and role of the marketing link in the operation of the company, requiring us to recognize the establishment of the company with a strategic vision.