随着社会经济的发展,商品经济得到了快速发展,在这一过程中,商品包装设计问题越显突出。企业在发展过程中,通过有效地包装设计,可以吸引观众眼球,从而更好地促进产品销售。随着复古风的兴起,国画元素在包装设计中得到了更为广泛地应用,本文就这一问题展开了研究,探讨了国画元素如何应用于当下产品包装设计当中。 With the development of society and economy, the commodity economy has developed rapidly. In the process, the issue of the design of commodity packaging becomes more prominent. Enterprises in the development process, through the effective packaging design, you can attract the attention of the audience, so as to better promote product sales. With the rise of retro style, the elements of Chinese painting have been more widely used in the packaging design. This article studies the issue and explores how the elements of Chinese painting are applied to the current product packaging design.