跨文化交际,是一种文化现象,并不是单纯的语言交流,其存在和发展要受到文化的制约,交流的成功与否会受到很多因素的影响。在进行跨文化交际时,我们常常发现言者竭尽全力,而听者却不知所云,正如王宗炎先生指出的:这是不产生效果或产生反效果的交际。 Cross-cultural communication is a kind of cultural phenomenon. It is not a simple language exchange. Its existence and development must be restricted by culture. The success of communication will be affected by many factors. In cross-cultural communication, we often find that the speaker does his best and the listener does not know what it is. As Mr. Wang Zongyan pointed out, this is a communication that does not produce any effect or has an opposite effect.