中央电视台科教频道《当代教育》栏目推出的《高考大咨询》系列节目是以高考考生及其家长为主要收视对象的服务性节目。该节目内容与观众的需求贴近,信息量大,形式生动活泼,时代感强,深受广大电视观众的欢迎。笔者认为,该系列节目之所以能够获得观众的喜爱,主要受益于对教育节 CCTV science and education channel “contemporary education” section of the “college entrance examination counseling” series of programs is based on college entrance examination candidates and their parents as the main ratings object service programs. The program content and the needs of the audience close, large amount of information, the form of lively, strong sense of the times, welcomed by the majority of television viewers. The author believes that the reason why the series can get the audience favorite, mainly benefited from the Education Festival