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标志的设计并不是一劳永逸的事情,时代在变迁,社会在进步,消费者的观念和行为也在变化中,标志自然需要不断更新来满足消费者的变化。当然,要想扭转品牌在消费者心中的形象,光依靠更换标识是远远不够的。品牌标识只是品牌工程中的一个组成部分,一个品牌的形象更新和重新定位,不在于品牌标志是否更换,而关键在于品牌能否重新找回消费者需求的原点,关键在于品牌所提供的物质功能需求和精神文化需求能否再次满足消费者。如果品牌的核心价值无法再次得到消费者的肯定,那么所有一切的外在改变都将是徒劳无益的。
Logo design is not a once and for all things, the times are changing, social progress, consumer attitudes and behavior are changing, the signs need to be constantly updated to meet consumer changes. Of course, in order to reverse the image of the brand in the minds of consumers, relying on the replacement logo is not enough. Brand identity is only an integral part of brand engineering. The renewal and repositioning of a brand image is not about whether the brand name is changed, but the key point is whether the brand can regain the origin of consumer demand. The key lies in the material functions provided by the brand Whether demand and spiritual and cultural needs can satisfy consumers again. If the core values of the brand can not be re-affirmed by consumers, then all the external changes will be futile.