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中央人民广播电台广告经营中心2008年至今,央广广告中心先后独创了“碎片化营销”、“甲方数据营销”理论、“剩余时间销售”模型、“1.5代媒体营销方法”等创新营销模式。面对互联网时代客户广告投放转型,央广广告结合传统媒体与新媒体营销特色,再度开发“规模媒体的精准营销”、“关键词营销”等全新营销模式。不论是面对2008年以来的金融危机,还是传统媒体广告市场走低,央广广告中心坚持以创新提升营销水平,帮助广告主成功突破市场低迷的壁垒。
The Central People’s Broadcasting Station Advertising Center Since 2008, the center of advertising has created a “fragmented marketing ”, “Party A data marketing ” theory, “remaining time sales ” model Marketing methods “and other innovative marketing model. In the face of the transformation of customer advertising in the Internet era, CCTV Advertising once again developed a brand new marketing model such as ”accurate marketing of medium-sized media“ and ”key-word marketing" in combination with the traditional media and new media marketing features. In the face of the financial crisis since 2008 or the decline of traditional media advertising market, CCTV Advertising Center insisted on promoting marketing with innovation and helping advertisers successfully break through the market downturn.