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电视剧《蜗居》和电影《匆匆那年》,都创造了超高收视率和票房,成为网络小说变身热播影视剧的成功样本,昭示出新文化语境下基于网络小说进行影视剧创作的规律:第一,网络小说的精彩故事赢得了网民的高点击率,为影视剧的热播积攒了超高人气;第二,题材的焦点性与当下性体现出接地气的“三贴近”文艺作品产生轰动效应的可然律;第三,成功的营销策略是网络化、娱乐化时代视觉艺术生产与推广
The television series “Dwelling” and the movie “Hurriedly Year” all created superb ratings and box office, becoming successful samples of online fictional TV drama series, demonstrating the creation of film and television plays based on internet fiction under the new cultural context The law: First, the wonderful story of Internet fiction won the high click-through rate of Internet users, accumulating a very high popularity for the hit of the drama; Second, the focus of the subject matter and the current nature reflect the “ ”Literary and art works sensational effect of the law; Third, the successful marketing strategy is the network, the entertainment era of visual art production and promotion