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旅游标识作为设计者和使用者之间进行交流的一种特殊的语言系统,不仅能够架构空间秩序,传递信息,带来便利,还能有效改变一个旅游景区的形象识别。因此,完善的旅游景区标识系统,对提高游客的旅游效率、给游客留下深刻印象是十分有益的。旅游标识设计是指在特定的旅游景区中能向游客明确表示出景点内容、游览路线、道路标识,公共设施,主要以文字、图形、记号、符号等构成的视觉图像系统的设计,它是构成旅游景区整体环境的重要部分。旅游标识系统是旅游景区的重要组成部分,一方面满足了人们旅游活动的基本需求,同时也能促进旅游区经济和文化的持续性发展的活性环境的建立。
As a special linguistic system for communication between designers and users, travel sign can not only construct spatial order, transmit information and bring convenience, but also effectively change the image recognition of a tourist attraction. Therefore, a perfect tourist attractions identification system, to improve the tourist’s tourism efficiency, impress tourists is very useful. Tourism logo design refers to the specific tourist attractions in the tourist can clearly show the content of attractions, tour routes, road signs, public facilities, mainly in words, graphics, symbols, symbols, etc. constitute the visual image system design, it is the composition Tourist attractions an important part of the overall environment. Tourism identification system is an important part of tourist attractions, on the one hand to meet the basic needs of people’s tourism activities, but also can promote the sustainable development of the tourist area economy and culture of the establishment of a reactive environment.