公司通过从事企业社会责任活动,能够建立公司形象,加强利益相关者与公司的联系。然而,如果公司与利益相关者缺乏沟通,将妨碍公司从企业社会责任投入中获得最大化的利益。因此,公司必须加强与利益相关者的沟通,通过沟通的内容和沟通的渠道,利益相关者与公司的关系得到了加强,并最终最大化企业社会责任回报。 By engaging in corporate social responsibility activities, the company can establish a corporate image and strengthen the links between stakeholders and the company. However, the lack of communication between the company and its stakeholders will prevent the company from maximizing its benefits from the corporate social responsibility investment. Therefore, the company must strengthen the communication with the stakeholders, through the content of communication and channels of communication, the relationship between the stakeholders and the company has been strengthened, and finally maximize the return on corporate social responsibility.