2000年是中国电子商务的高速发展期，无论是从数量上，还是从经营思路上，都可谓层出不穷。当然经营效果也大相径庭。结合实际生活中的例子，本文拟从传播学的角度出发，划分电子商务中的传者受者和媒介等角色，指出各自所处的优势和劣势；并试图在各个“角色”所处小环境和整个中国乃至整个世界经济环境中，找出一条有利于中国电子商务良性发展的道路。 2000 is a period of rapid development of China’s e-commerce, both in quantity and in business ideas, which are endless. Of course, the operating results are very different. Combined with the examples in real life, this article intends to divide the roles of the recipient and media in e-commerce from the perspective of communication science and point out the advantages and disadvantages of each. In the meantime, And the entire Chinese and even the world economic environment, find a way conducive to the sound development of China’s e-commerce.