奥运会吉祥物作为奥运会的核心识别元素之一,大量的奥运产品是通过其形象或者引用其形象进行制作的,自然也就成为奥运市场开发的重要载体。奥运会吉祥物可以被制作成为满足各方面需求的多门类的商品,例如玩具、服装服饰、箱包、文具、贵金属纪念章、徽章等, 因而在整个奥运会市场开发计划中,特 Olympic mascots as one of the core elements of the Olympic Games identification, a large number of Olympic products through its image or quoted its image production, and naturally become an important carrier of the Olympic market development. Olympic Games mascot can be made to meet various needs of various categories of goods, such as toys, apparel, bags, stationery, precious metals medals, badges and so on, so in the Olympic Games market development plan, special