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2000年9月,中国彩电业巨头之一创维集团开始实行其提出的“第三营销模式”。实行“第三营销模式”后,2001年创维在彩电产量、销售量和回款方面分別增长40%、30%和20%;2001年11月和12月的彩电产量连续突破50万台,12月回款近8亿元,均创历史新高,同时还实现了可观赢利。如此喜人的业绩我们不禁要问:何渭第三营销模式?该模式有何特別之处?它是不是一种完美无缺的营销模式?如果有不足,应当如何改进? 一、第三营销模式的内涵及其优势 “第三营销模式”实行之前,国
In September 2000, Skyworth Group, one of China’s color TV giants, began implementing its proposed “third marketing model.” After the implementation of the “third marketing model”, Skyworth increased its TV production, sales volume, and refunds by 40%, 30%, and 20%, respectively; in 2001 and December, TV production exceeded 500,000 units in a row. In December, the repayment amounted to nearly 800 million yuan, both hitting a record high, while also achieving substantial profits. With such gratifying results, we can not help but ask: What is the third marketing model? What is special about this model? Is it a perfect marketing model? If there are problems, how should it be improved? First, the third marketing model Connotation and its advantages “The third marketing model ” before the implementation of the country