论文部分内容阅读
去年随着互联网泡沫的破灭,传媒被视为“最后的暴利”,正越来越热,“媒体上网”仍持续升温,其影响面之大、引人注目程度,构成互联网上一道亮丽的风景线。 网络媒体从最初简单地从媒体上摘抄文章,到传统媒体网络化,走到今天,网站自我编辑整合新闻、组织网络写手,进行新闻的独家报道,服务范围也更大,网络的交互性更强,并且开展商务活动,程度不同地涉猎“经营”行为,网站更接近真正意义上的网络媒体,近来还出现了媒体与企业资本的融合以及跨媒体、传媒引入ERP等传媒新型触网方式,
Last year, with the burst of the Internet bubble, the media was regarded as “the last huge profits.” It was getting hotter. The “media access to the Internet” continued to heat up. Its influence was spectacular and attractive, forming a beautiful landscape on the Internet . From the very beginning, the online media simply extracted articles from the media to networked traditional media. As of today, the website self-edits and integrates the news, organizes network writers and conducts exclusive coverage of the news. The service scope is also greater and the network’s interaction is more Strong, and carry out business activities, depending on the degree of “business” behavior, the site closer to the true sense of the online media, the recent emergence of the media and corporate capital integration and cross-media, media introduction of new media such as ERP touch way,