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随着中国经济市场开放程度和市场化进程的日益深化,跨国公司在中国展开了大规模的扩张战略,中国市场已经成为跨国公司全球战略版图的中心。中国企业正从国内竞争转向全球竞争,所有中国企业都面对国际企业竞争国内化,国内企业竞争国际化的竞争格局。国际品牌正在攻城掠地,中国目前160多万注册商标中,洋品牌已超过20%。为什么总体上看跨国企业比本土企业更具竞争力呢?它们的竞争优势具体体现在哪里?跨国公司主要凭什么在中国取得成功?
With the opening-up of China's economy and the deepening of marketization, multinational corporations have launched large-scale expansion strategies in China, and the Chinese market has become the center of the global strategic map of multinational corporations. Chinese enterprises are shifting from domestic competition to global competition. All Chinese enterprises are faced with the competitive landscape of domestic and international competition in international enterprises. International brands are aggressively attacking China. Currently, over 1.6% of China's registered trademarks and foreign brands have surpassed 20%. Why do global MNCs in general be more competitive than their local counterparts? Where are their competitive advantages? What are the major reasons MNCs succeed in China?