市场营销在建筑施工企业中长期不受重视,而随着建筑业高增长的时代已渐行渐远,尤其是新签合同额的增长大幅下降,将对未来一段时间建筑业的产值规模产生巨大影响,增速下滑成为建筑行业发展新常态。建筑施工企业应结合现阶段经济特点,改变自身营销策略跟上时代步伐,让企业在微利的激烈竞争环境下生存发展,走出具有企业自身营销特色的发展之路。 However, as the era of high growth in the construction industry has dwindled away, especially the growth of new contracts has dropped sharply, it will have a huge impact on the output value of the construction industry in the coming period. Influence, growth rate decline to become the construction industry new normal. Construction companies should combine the economic characteristics of the current stage, change their marketing strategy to keep up with the pace of the times so that enterprises survive in the fierce competition of meager profit environment, out of the development of enterprises with their own marketing characteristics.