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向拥有无边想象力的动漫创作者致敬《海尔兄弟》几乎是每位80后都看过的动画片,作为当时唯一一部国产科普型的动画片,它不仅是80后们启蒙教育的开始,更代表了80后的童年回忆。但是,距离海尔兄弟诞生已经有20年之久了,为了唤起大众的回忆,海尔在2013年和2014年分别进行了“海尔Slogan全球征集”以及“大画海尔兄弟——海尔兄弟新形象创意征集”两次传播活动。凭借这两次活动,首次进军中
Tribute to creators with boundless imagination “Haier Brothers” is almost every cartoon that has been seen since 1980. As the only domestic popular science-type animated cartoon at the time, it is not only the beginning of post-1980’s enlightenment education , But also on behalf of the childhood memories of 80. However, it has been 20 years since the birth of Haier Brothers. In order to arouse public memories, Haier conducted “Haier Slogan Global Calls” and “Big Haier Brothers - Haier Brothers in 2013 and 2014, respectively Image creative solicitation ”two communication activities. With these two activities, for the first time into the middle