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随着社交网络的普及,人们在一个或多个社交网络上活跃,这为研究用户兴趣、提供精准网络推送提供了可能。国内外对此的研究很多,但缺少利用多社交网站整合信息的研究。当今大数据环境下的社交网络之间的联系使得社交网络大数据环境下用户需求分析成为可能,通过多个社交网络信息整合来实现用户兴趣层次化模型的构建,可从两个方面进行:一是模型建构,二是实证研究。
With the popularity of social networks, people are active on one or more social networks, which makes it possible to research user interests and provide precise network push. Many studies have been done at home and abroad, but there is a lack of research on using multiple social networks to integrate information. The connection between social networks in big data environment makes it possible to analyze user needs under the social network big data environment. The construction of hierarchical model of user interests through the integration of multiple social networks can be done from two aspects: one Is the model construction, the second is empirical research.