2012年,重卡市场大幅度下滑,严峻的市场促使行业对重卡的发展进行全新的思考:如何能在高位盘整的重卡市场凸显企业核心竞争力?长期以来,格尔发重卡以“品质”为核心、以“用户”为根本,坚持创新发展,在终端用户中形成了“为用户创造价值”的良好口碑,从而塑造并提升自身的品牌影响力。2012年6月,江淮重型商用车产供销业务独立成立重型商用车公司,适应了江淮汽车战略发展需要,此举无疑进一步强化了重型商用车业务的专业化运作能力,更为用户带来了全新的“价值体验”。 In 2012, the heavy truck market declined sharply, the severe market prompted the industry to make a new thinking on the development of heavy truck: how to highlight the core competitiveness of heavy truck market? For a long time, Gore issued heavy truck to “quality” As the core, “user ” as the fundamental, adhere to the innovation and development, in the end user formed a “value for the user ” good reputation, so as to shape and enhance their own brand influence. In June 2012, Jianghuai’s heavy commercial vehicle production and supply business set up a separate heavy-duty commercial vehicle company to meet the strategic development needs of Jianghuai Automobile. This undoubtedly further strengthened the professional operation capability of the heavy commercial vehicle business and brought new users to the market “Value experience ”.