消费者走进商店,并且准备挑选一件商品,你要明白这就像马拉松,最关键的是后半程,赢就赢在最后一米。立点效应媒体如何有效地运用有限的行销预算去创造无限的商机是当今行销人员所必须面对的课题。近年来极其热门的新兴行销方式——店头行销,便是为了因应此一挑战所发展出来的。店头行销的几个重要优势,在于它可以经济、有效地通过店头广告、产品推广、商化陈列及消费者促销等方式与消费者互动沟通,甚至让消费者去亲身体验商品,利用消费者在店里做商品选购时的关键时刻把握最后一次沟通的机会。店头行销是唯一能够近距离与消费者互动的行销方式,运用五感体验:视觉、听觉、味觉、嗅觉以 Consumers walk into the store and are ready to pick a product. You have to understand that it’s like a marathon. The key is the second half, and the win is the last one. Stand-up effect How effective use of limited marketing budget media to create unlimited business opportunities is the marketing staff must face today. In recent years, a very popular new marketing methods - shop marketing, it is in response to this challenge has developed. Several important advantages of storefront marketing, is that it can be economically and effectively through store advertising, product promotion, commercialization and consumer promotions and other ways to interact with consumers, and even allow consumers to experience the goods, the use of consumption In the store to buy goods at a critical time to grasp the last chance to communicate. Shopfront marketing is the only way to close the consumer interaction with the marketing, the use of five-sense experience: visual, auditory, taste, smell to