一年一度隆重的央视招标终于在梅地亚中心落下帷幕。作为央视广告部换届之后的首次招标,其吸引的眼球自然不少,业界和媒体所给予的期待也是满满的。外行看热闹,内行看门道,作为同时具有“公众娱乐性质”和“专业参与价值”双重内涵的盛典,央视招标吸引着每一个业内外人士的参与 The grand annual CCTV bidding finally came to an end in the center of Metro. As the CCTV advertising department after the first bidding, its attracted many natural eye, the industry and the media are given full expectations. The layman watch the fun, the industry doorkeeper, as both the “public entertainment nature” and “professional participation value” of the double content of the festival, CCTV bidding to attract the participation of everyone in the industry