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电视时政新闻不仅要有政治性,还必须有新闻性和电视性。笔者认为,电视特性没有发挥出来是一些时政新闻不被受众认可的原因之一。为了报道准确、全面,电视台播发时政新闻时往往被要求采用新闻通稿,而新闻通稿一般由主流纸媒的记者撰写,于是电视时政新闻出现了一个窘境:文字掌控了时政新闻的节奏,编辑的工作成了看文字贴画面,电视特性消失殆尽。其实,电视是最直观、最形象的媒介,在无法改变使用通稿的现状下,如何让时政新闻活起来?央视进行了大胆、有效的尝试。我们就从获得第二十四届中国新闻奖特别奖的电视消息《习近平春节前夕赴甘肃看望各族干部群众向全国各族人民表达美好的新春祝福》等说起,分析央视时政新闻报道中运用自如的一些有效手法。
The political news on television should not only be political but also be informative and television. The author believes that the TV features did not play out some of the news is not recognized by the audience one of the reasons. In order to cover the issue accurately and comprehensively, news outlets often are being asked to adopt press releases when they are broadcast by the television stations. The press releases are usually written by mainstream media reporters. Therefore, there is a dilemma in the television politics news: the texts control the rhythm of current affairs news, the editors’ Work has become a look at the text posted screen, TV features disappeared. In fact, the television is the most intuitive and the most image of the media, in the situation can not be changed through the use of pass, how to make the news of political affairs live up? CCTV conducted a bold and effective attempt. From the television news of the Special Prize of the 24th China News Awards, “We will visit Gansu province during the Spring Festival to visit cadres and people of all nationalities in Xi Jinping to express the beautiful New Year greetings.” Few effective ways.