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0引言为了抢占中国市场和开拓国际市场,兴华清洁能源集团(CCEG)开发的新型非晶硅小型、低价、高效家用(6000W)太阳能与风力组合发电机组(SWG)准备进行为期11个月的营销策划与宣传活动,在组建这个项目团队时,只有切实履行项目管理理念,了解项目管理的五大过程共42个管理过程组,采用现代高效的方式进行项目管理,才能按期、高效地完成本项目,并保证成本与质量在可控范围内。项目管理能力的提高与项目策划的成功,才会为项目切实提高效率,降低成本。
0 Introduction In order to seize the Chinese market and explore the international market, the new amorphous silicon small, low-cost and efficient household (6000W) solar and wind power generation unit (SWG) developed by Xinghua Clean Energy Group (CCEG) is going to be ready for 11 months Of the marketing planning and promotional activities in the formation of the project team, only the effective implementation of project management philosophy, understanding of the five major process of project management a total of 42 management process group, using modern and efficient way of project management, in a timely and efficient manner to complete Project, and ensure that the cost and quality controllable. The improvement of project management ability and the success of project planning will effectively increase the efficiency and reduce the cost for the project.