在这个同质化竞争的时代,你必须为消费者提供一个买你的产品而不是竞争对手的产品的理由。把那个理由包装成一个简单的词或是词组,放在终极战场上——消费者和潜在消费者的心智。必须简单,因为心智厌恶混乱。 In this age of homogenization, you have to provide consumers with a reason to buy your product instead of your competitor’s product. The reason to wrap up into a simple word or phrase, on the ultimate battlefield - the minds of consumers and potential consumers. It must be simple, because the mind is disorganized.