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2013年5月,第七届中国广告趋势论坛在南京隆重召开。广告界领军人物齐聚论坛,发布了“当前经济形势与前景展望”、“文化产业、区域经济与城镇化”、“创意传播管理的新趋势”、“城镇化趋势的三四线消费市场”等主题趋势报告,并对“电视媒体的理念变革”、“商机无限的产业园区”、“视频营销的价值发现”、“移动营销的模式探索”、“社群营销的传播创新”等议题展开深入讨论。本刊特将论坛精华整理成文,奉献给广大读者。
In May 2013, the Seventh China Advertising Trends Forum was grandly held in Nanjing. Leaders of the advertising industry gathered in the forum and released the “Current Economic Situation and Prospect”, “Cultural Industry, Regional Economy and Urbanization”, “New Trend of Creative Communication Management”, “Trend of Urbanization Three-four-line consumer market, ”such as the theme of the trend report, and the“ concept of change in the television media ”,“ unlimited business park ”,“ the value of video marketing found ”,“ mobile marketing Mode exploration ”, “ community marketing communication innovation ”and other issues in-depth discussion. The magazine will put the essence of the forum finishing, writing dedicated to the readers.