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广告战是心理战,占领消费者心理制高点者胜;广告战是点子战,巧用谋略者胜。巧妙的广告创意,是点亮“明灯”的火种。有的巧妙广告创意,既有奇效又省钱。巧妙的创意,其成功关键是切中受众的消费心理。但创意毕竟是智慧的产物,而智慧是无形的、属于每个人自身独有。任何人都无法把自己的智慧移植到别人的脑袋里。所以,我们只能以实例给读者以启发。以下选取的实例,主要针对小经营者。
Advertising warfare is a psychological warfare, occupying the high point of consumer psychology; the advertising warfare is an idea warfare, and skillful use of the planner wins. Clever creative advertising is to light the light of the “light”. Some clever advertising ideas are both wonderful and save money. Ingenious creativity, the key to its success is the consumer psychology of the audience. But creativity is after all a product of wisdom, and wisdom is intangible and unique to everyone. No one can transplant his wisdom into someone else’s head. Therefore, we can only inspire the reader with examples. The following selected examples are mainly for small operators.