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以创新思维,提出广告专业课程改革的思路与对策,建立适应21世纪社会发展需要的高校广告教育课程内容体系,立足培养全球通广告人才。
Based on innovative thinking, this article puts forward the ideas and countermeasures for the reform of advertising specialty courses and establishes the content system of advertising education courses for colleges and universities that meets the needs of social development in the 21st century, and fosters the training of global advertising talents.