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自1989年广州“新境界”率先扯起CI大旗,并成功地塑造出“太阳神”等全新的企业形象之后,一个宣传、研究和导入CI的热潮由沿海向内地迅速拓展。但是,地处中原大地的洛阳却明显地落后了。为了推动洛阳赶上这一现代文明浪潮,洛阳市公关协会责无旁贷地举起了大旗,组织洛阳CI大行动。 6月15日上午,洛阳首次CI讲习班开讲。246个座位座无虚席,工商企业、金融、旅游服务、酒店宾馆、新闻、广告界和高等院校科研究所的领导、企业家、专家教授、经济师、广告策划师、公关从业人员云集一堂。请深圳大学余明阳先生讲课,他从当前市场经济讲到公共关系,从
Since 1989, Guangzhou “New Realm ” took the lead in pulling up the CI banner, and successfully create a new corporate image such as “Apollo”, a wave of CI promotion, research and import from the coast to the rapid expansion of the Mainland . However, Luoyang, which is located in the Central Plains, has obviously lagged behind. In order to promote Luoyang catch up with this wave of modern civilization, Luoyang City Public Relations Association be held responsible for the banner, organized by the Luoyang CI action. On the morning of June 15, the first CI workshop in Luoyang opened. 246 seats were packed, and business leaders, entrepreneurs, experts and professors, economists, advertising planners and public relations practitioners gathered in the industrial and commercial enterprises, finance, tourism services, hotels, news, advertising and higher education institutes. Please Yu Mingyang, Shenzhen University, lectures, he talked about the current market economy, public relations, from