在市场经济不断完善发展、企业面临压力日益增大、市场竞争日益激烈的今天,企业的思想政治工作很容易被忽视,而且一些人对思想政治工作在企业中究竟能发挥多大作用也有所怀疑;还有一些人认为企业中的思想政治工作在新形势下很难开展,原因是“老办法不行、新办法不明、硬办法用不成、软办法不顶用”。然 With the constant improvement of the market economy, the increasing pressure on the enterprises and the increasingly fierce market competition, the ideological and political work in enterprises can easily be overlooked and some people have doubts about the usefulness of ideological and political work in enterprises. Others think that the ideological and political work in enterprises is very difficult to carry out in the new situation because “the old method fails, the new method is unknown, the hard method fails and the soft method does not work.” Of course