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色彩作为一种视觉语言符号,在平面设计中不仅能直观地反馈视觉要素所要传达的信息,同时更能赋予画面鲜明的风格,保证作品的完整性。因此,准确把握色彩在平面设计中的运用规律,创造性地运用运用色彩为作品造势,已成为当代平面设计师们的自觉追求。文章通过探讨色彩对平面设计的影响,并在此基础上归纳和总结了平面广告设计中色彩的运用原则以及运用过程中应该注意的问题,以此为设计者及同行提供更多有价值的创作方法。
As a kind of visual language symbol, color not only intuitively feeds back the information to be conveyed by visual elements, but also gives vivid style to the graphic and ensures the completeness of the artwork. Therefore, accurate grasp of the law of color in the use of graphic design, the creative use of color for the work to create momentum, has become the contemporary graphic designers’ conscious pursuit. Through the discussion of the influence of color on graphic design, this article summarizes the principle of color application in graphic advertisement design and the problems that should be paid attention to in the process of application so as to provide more valuable creative works for designers and counterparts. method.