文章在比较十年前后投资在线教育的基础上,指出2014年以来新一轮投资有更为理性的内在目的、重点方向和链条布局,也符合教育产业的特殊地位、历史规律和发展大势。与此同时,传统出版商尽管更显落伍,但仍有自己的比较优势,其选择需以开放合作姿态,在“空白”处发力。 Based on the comparison of online education ten years ago with investment, the article pointed out that the new round of investment has a more rational intrinsic purpose, key direction and chain layout since 2014, and also conforms to the special status, historical law and development trend of education industry. In the meantime, traditional publishers, despite being more outdated, still have their own comparative advantages. Their choices need to work together in an open and cooperative manner and make their own contribution to the “blank space.”