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胜家冷气公司要做一份广告文案,约定了几家广告公司,看谁的方案高明,最后决定取舍。我们深知,同行相煎,竞争激烈,这种比稿的结果是多数败北,唯留一胜者。尽管如此,我们仍有信心力争这笔业务到手。于是我们首先投入3万元请专业市调公司调查空调市场,同时广告公司内部成立三人小组专门负责此事。三人小组深入胜家冷气各部门访问调查。我们发放调查表一千余份,访谈30余人,考察竞争对手15家,收集的资料厚达一尺,最后拿出了自己感到满意的调查报告,归纳出三个主要观点:第一,国有空调商场仍是主要竞
Winner air-conditioning company to do a copy of the ad, agreed a few advertising companies to see who the program clever, the final decision. We know that there is a lot of competition among the colleagues and the competition is fierce. In spite of this, we still have the confidence to strive for the business. So we first invested 30,000 yuan to please professional market survey company air-conditioning market, while the advertising company set up a three-person team responsible for the matter. Three-person team in-depth investigation of winners air conditioners various departments. We distributed more than one thousand questionnaires, interviewed more than 30 people, inspected 15 competitors, collected data one foot thick, and finally came up with their own satisfied with the investigation report, summed up three main points: First, the state-owned air-conditioning The mall is still the main competition