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众所周知,一级方程式赛事与奥运会、世界杯并列为世界三大比赛。作为世界上被包装得最好、营销得最好的体育赛事之一,网络一直是一级方程式品牌宣传和产品销售的一条重要渠道。但在CN域名上却痛失良机,F1．com．cn、F1．cn、formula1．com．cn三个CN域名分别被北京和江苏的两家公司注册。一级方程式许可公司迅速提起域名仲裁,并在这些域名的仲裁中获胜。但由于 formula1．com．cn的缺失。直接延缓了一级方程式开设中文官方网站的计划,未能建立统一的体现一级方程式品牌标志的中文官方网站,无论是对一级方程式向中国消费者发布中文官方信息、进行品牌宣传,还是销售官方授权产品,都将造成巨大阻碍。
As we all know, Formula One events and the Olympic Games, World Cup tied for the world’s three major competitions. As one of the best-packaged and best-selling sporting events in the world, the Internet has been an important channel for brand promotion and product sales. But in the CN domain name but missed an opportunity, F1. com. cn, F1. cn, formula1. com. cn Three CN domain names were registered by two companies in Beijing and Jiangsu respectively. Formula One licensees promptly file a domain name arbitration and win the arbitration of those domains. But because formula1. com. Missing cn Directly delayed the program of setting up the Chinese official website for Formula One and failed to establish a unified Chinese official website that embodied the brand logo of the Formula One, whether to issue Chinese official information, brand promotion or sales to Chinese consumers on Formula One Official authorized products, will result in a huge hurdle.