在工程机械市场并不太好的今天,大多数的工程机械企业更多的是把精力放在深耕技术创新、提升服务能力、调整内部管理等方面,希望在产品销量的暗淡期通过提高自身实力保证企业的不断进步。面对市场的放缓,有一些行业主流企业对于发展战略的思考却不同,他们不仅在持续打造企业核心竞争力,同时,更加注重企业的品牌建设。产 In the construction machinery market is not very good today, most of the construction machinery companies are more focused on deep plowing technological innovation, enhance service capabilities, adjust the internal management, etc., hoping to diminish the sales volume by improving their own strength Ensure that enterprises continue to progress. In the face of the slowdown of the market, some mainstream enterprises in the industry think differently about their development strategies. They not only continue to build their core competitiveness, but also pay more attention to brand building. Production