论文部分内容阅读
中国在近些年来,尤其是世博会之后,对城市精神和城市生活给予很大的关注,国人对城市生活的体味也越来越深,抛开城市方便快捷的基础设施不提,人们更加注重的是城市对生活质量的提升。于是,城市享乐派不再满足于单纯的吃喝玩乐,他们更多地是愿意站在大角度上看城市的繁华,在走街串巷中感受城市的别样风味。O2O模式就是在这样的时代下诞生的一种线下商务的机会与互联网结合在了一起,让互联网成为线下交易的前台。
In recent years, especially after the World Expo, China has given great attention to urban spirits and urban life. People have a deeper and deeper understanding of urban life. Not to mention the city’s convenient and quick infrastructure, people pay more attention Is the improvement of the city’s quality of life. As a result, urban pleasure groups are no longer satisfied with simply eating and drinking, they are more willing to stand on a grand perspective of the bustling city, in the streets to feel the special flavor of the city. The O2O model is a kind of offline business opportunity born under such an era that combines with the Internet to make the Internet the forefront of offline transactions.