“定制”时下成为一种不可阻挡的时尚潮流,面对它对行业经营模式带来的影响和对人们生活方式的改变,北京、上海等地纷纷出台政策,支持和引导“定制”方式的各种会奖旅游项目,从而也使“定制”蔚然成风。面对扑面而来的“定制”旅游热潮,各地政府纷纷在出台政策中支持鼓励各种形式的定制会奖旅游产品。在北京市“十二五”时期旅游业发展规划中提及将加快会奖旅游产品开发,开发品牌化中高端休闲度假产品。以定制度假、奢华度假、主题度假、主题休闲、主题娱乐为重点发展方向,对现有的休闲度假产品进行全面升级。强化培育我国自主品 “Custom ” Nowadays become an irresistible fashion trend, in the face of its impact on the industry business model and changes in people’s lifestyles, Beijing, Shanghai and other places have introduced policies to support and guide “custom ”The way a variety of award-winning tourism projects, which also makes “ customization ”become a common practice. The face of blowing the “custom ” tourism craze, all local governments have introduced policies to encourage and encourage all forms of customized awards travel products. In Beijing’s “Twelfth Five-Year” period of tourism development plan mentioned will accelerate the award-winning tourism product development, development of brand in high-end leisure and holiday products. To customize the holiday, luxury vacation, themed holidays, theme leisure, themed entertainment as the focus of development, the existing leisure and holiday products to conduct a comprehensive upgrade. Strengthen the cultivation of China’s own products