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每一个行业都是人的需求所向,只要需求在,行业就在。但是在全国各地旅游特色差距较小的情况下,文化软实力的高低则成为各地旅游发展的重要砝码。强势的优良的文化软实力,能够为当地带来更多的旅游者和旅游消费;而弱势的低劣的文化软实力则只会导致市场份额的逐渐萎缩。枣庄也一样,虽然旅游产业是整个社会发展的必然需求,但只有具有强劲的文化软实力才能保障枣庄旅游产业在全国乃至全球旅游竞争中立于不败之地。自2009年被国务院列入第二批资源枯竭城市后,枣庄开始积极思考煤矿产业之后的城市支撑产业。由于蕴藏着丰富的多样化的人文资源,旅游转型逐渐被确定为枣庄城市发展的新方向。
Every industry is the direction of people’s needs, as long as demand is in the industry. However, in the case of small tourism differences across the country, the level of cultural soft power has become an important weight in the development of tourism throughout the country. Strong excellent cultural and soft power can bring more tourists and tourism consumption to the local area; while the weak inferior cultural soft power will only result in the market share gradually shrinking. Zaozhuang is also the same, although the tourism industry is an inevitable demand for the development of society as a whole, only strong cultural soft power can guarantee the tourism industry in Zaozhuang in the country and even the global tourism competition invincible. Since 2009, the State Council included in the second batch of resource-exhausted cities, Zaozhuang began thinking about the city after the coal mining industry support industries. Due to the abundant and diversified human resources, the tourism transformation has been gradually determined as the new direction of Zaozhuang’s urban development.