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作为系列文章之一,本文从营销角度对中国挂车生产企业的现状和存在的一系列共性问题及因素进行了系统分析和思考,并就编制企业营销管理策划书的流程进行了梳理和阐述。文章插入了许多案例,给出了行业以往未曾听闻的许多独特观点。相信本文对行业企业具有一定的参考价值。
As one of the series of articles, this article systematically analyzes and considers a series of common problems and factors that exist in the Chinese trailer manufacturers from the marketing point of view, and sorts out and elaborates the process of compiling the marketing management plan. The article inserts many cases and gives many unique perspectives that the industry has not heard before. I believe this article has some reference value for industry enterprises.