著名平面设计师靳埭强先生说:“对传统承传的意义,不在于把传统僵化地保存,而在于如何在传统的基础上创新,使传统具有新的生命力。”我们应该努力领悟传统文化的内涵,而不是单纯地“借鉴”传统,传统与未来的对话,需要文化的交流。文化,无时无刻不在影响着平面设计,它是平面设计的核心和灵魂所在。设计师通过现代设计手法将传统文化、图形进行处理,创作出新的图形。 Mr. Jin Jianqiang, a famous graphic designer, said: “The meaning of traditional inheritance does not lie in preserving tradition rigidly, but rather how to innovate on the basis of tradition and bring tradition to new vitality.” We should work hard to realize The connotation of traditional culture, rather than simply “draw on” traditional, traditional and future dialogue, the need for cultural exchange. Culture, all the time affecting the graphic design, it is the heart of graphic design and soul. Designers through the modern design techniques of traditional culture, graphics, to create a new graphic.