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动漫品牌建设对于动漫产业的发展具有重要意义。由于我国动漫产业尚处于追求量化的初级发展阶段,对品牌建设认识相对滞后,动画片产量高,知名品牌少,产业发展面临困境。本文在动漫产业转型升级的大背景下,从“明星制”角度探讨动漫品牌建设,分析“明星制”在动漫品牌建设中的类型、手段以及作用,提出通过“明星制”效应来推动国产动漫产品的品牌打造,对我国动漫品牌建设具有一定的启示作用。
Animation brand building for the animation industry is of great significance. As China’s animation industry is still in the primary stage of pursuing quantitative development, its awareness of brand building is relatively lagging behind. Animation production is high with few well-known brands and industrial development is facing difficulties. This article explores the construction of animation brand from the angle of “star system” and analyzes the type, means and function of “star system ” in the animation brand building from the angle of “star system” "Effect to promote domestic brands of animation products to create, our brand animation has a certain enlightenment.