随着旅游业的蓬勃发展,城市旅游形象逐渐成为旅游者选择旅游目的地重点考虑的因素,旅游者自主决策意识的增强也让他们越来越依赖旅游地形象做出旅游决策。建立一个鲜明、独特而富于吸引力的旅游形象,对于一个城市形成自身优势,提高知名度、识别度、美誉度以及积极引导旅游者做出旅游决策具有极大的推动作用。 With the vigorous development of tourism, the image of urban tourist gradually becomes the key factor for tourists to choose their destination. The enhancement of autonomous decision-making of tourists makes them more and more dependent on the image of tourist destination to make tourism decisions. Creating a distinctive, unique and attractive tourist image has a great impetus for a city to form its own advantages, enhance its popularity, recognition, reputation and actively guide tourists in making tourism decisions.