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我国特色产品众多。提起特色产品,大家能想到很多耳熟能详的名称,但非常遗憾的是,这些名称都是品类,而不是品牌。而且,大家也很少跨区域来购买特色产品。面对高度成长的市场空间,特色产品怎么了?不可否认,特色产品行业还具备一些先天性的弱点:一是生产规模小,产业链条短,规模化和集约化程度不高;二是技术含量低,相关的科研投入和技术储备严重不足,生产加工工艺落后;三是行业标准缺失,严重制约了特色产品的品质管理和市场规范;四是市场发育滞后,特色产品
Many characteristics of our products. Pick up featured products, we can think of many well-known name, but very regrettably, these names are categories, not the brand. Moreover, few people across the region to buy special products. The face of highly-developed market space, the characteristics of the product? It is undeniable that the specialty products industry also has some inherent weakness: First, small-scale production, the industrial chain is short, large-scale and intensive degree is not high; the second is the technical content Low, the relevant scientific research investment and technical reserves seriously inadequate, production and processing technology behind; Third, the lack of industry standards, has seriously hampered the characteristics of product quality management and market regulation; Fourth, the market lags behind the development of specialty products