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进入21世纪,社会正在发生着巨大的变革。随着世界经济一体化速度的加快,整个世界越来越成为一个网络的、双向的、无边的市场。鉴于企业在经济发展中起着举足轻重的作用,无论是在社会主义的中国还是在西方资本主义国家中,企业都得到了长足的发展。但是随着信息的网络化、传播的夸大化、各组织之间联系的紧密性,企业和媒体之间越来越有着千丝万缕的关系。
In the 21st century, great changes are taking place in society. With the acceleration of world economic integration, the entire world is increasingly becoming a networked, two-way and boundless market. Given that enterprises play an important role in economic development, enterprises have made great strides in both socialist China and western capitalist countries. However, with the networking of information, the exaggeration of communication and the close connection among various organizations, there is an increasingly complicated relationship between the enterprise and the media.