虽然影响者这个概念让人直观上觉得颇有说服力,却很少有证据表明影响者果真能提高营销绩效。营销人员喜欢重复这这句名言:“我知道浪费了一半的广告预算,可就是不知道是哪一半。”没人知道谁是第一个说此话的人,大家对谁是始作俑者莫衷一是,不过这句话频频被复述,恰恰证明了它在营销界引起的共鸣有多强烈。所以,营销人员追捧“影响者” While the concept of influencers makes people intuitively convincing, there is little evidence that influencers really improve marketing performance. Marketers like to repeat this famous quote: “I know half the advertising budget wasted, but I do not know which half. ” No one knows who is the first one to say this, everyone who is the initiator of incomprehensible , But this sentence is frequently repeated, just to prove how strong it resonates in the marketing community. Therefore, marketers sought after “influencers”