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和田玉的消费者中,有70%是中间商和投资者,低端购买者只占有20%,有10%是高素质的和田玉收藏者。由于现在和田玉价格的增长,所以中间商和投资者占了很大一部分。其中中老年的消费者占绝大部分,年青人尤其是年青女性一般不买和田玉,因为这个年纪接触不到和田玉,不了解这个珠宝。又因为年青人喜爱颜色鲜艳、璀璨、靓丽、时尚的珠宝首饰,对和田玉这种有韵味、含蓄温婉的的珠宝不感兴趣。年青人即便买,大部分是给父母买的。
Hetian jade consumers, 70% are middlemen and investors, low-end buyers only occupy 20%, 10% are high-quality Hetian jade collectors. Due to the increasing price of Wada, middlemen and investors account for a large part. Among them, the majority of middle-aged and elderly consumers, young people, especially young women generally do not buy Hetian jade, because at this age can not contact Hetian jade, do not understand this jewelry. And because young people love bright colors, bright, beautiful, stylish jewelry, jewelry and charm of this Tian Yun, subtle and gentle jewelry is not interested. Even if young people buy, most of them are bought for their parents.